Hidden Persuaders

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.

This book delves into:

• Consumer motivational research and other psychological techniques advertisers use to influence us.
• Subliminal tactics employed to secretly manipulate mass desire for consumer goods and products.

In addition to these insights, Packard examines advertising in politics, predicting how image and personality would quickly overshadow real issues in the televised age.